The Montefiore Hospital is part of the Spire Healthcare group of private hospitals.
Giant Arc Design were commissioned to develop the name and main branding for the hospital to reflect the local area. This was achieved in the name and in the shape of the logo icon, being a crocus famous in the gardens opposite the hospital.
Working closely with the architects and interior designers the brand was then applied to the external and internal signage system reflecting shapes and colours of the interior scheme and the branding.
The website was designed and developed as an important communication method and resource as it is the very often the first point of contact for a patient with the hospital and their consultant. Other items include stationery, patient brochures and folders, event promotional material, and national & local advertising campaigns that all formed part of the brand development.
Architectural photography by Julia Claxton.