Doyle Sails are a recognised world leader in sail design and technology for the race and super yacht markets producing tailor made sails.
Working with the Palma Mallorca sail loft we created a new approach to the branding that works across print, advertising, marketing material and exhibition stand designs for the Monaco Yacht Show and Amsterdam METS Trade super yacht shows.
The designs for Doyle are inspired by the dynamic stitching and construction of the sails, emulating the lines and cross overs of materials throughout the design. Reflecting the nature and excitement of the super yacht race world was a key element of the design look and feel. The core brand colour, yellow, was used as a strong highlight and set against the cool grey shades as a contrast for the added drama of the stunning photography.