Definition Health

Experts in the implementation of digital health systems, Definition Health focus on people and processes beyond the technology. They provide a unique combination of apps for patients, wherever they are, through the initial patient consultation, through pre-op to recovery and discharge planning in a secure virtual setting.

We developed the initial parent branding for Definition Health, being aware that the two sub brands for the apps, LifeBox and Secure Virtual Clinic, needed to clearly originate from the parent logo. These were then developed to create the styling throughout the branding.

The main ethos behind all the design, especially the LifeBox app interface, was to create an environment that was informal and totally different from a hospital scenario. One of the USPs of LifeBox is that it can be completed in the comfort of your own home - with a cup of coffee, in your own time without having to attend a hospital appointment, eliminating the potential anxiety that would accompany that. The image on the app provides a calm restful backdrop on which all the information appears, the colours on the menu wheel, that reappear throughout the interface, are bright and uplifting creating an engaging experience, which is reflected throughout the Definition Health branding.