Advertising and promotional material
Non-Hodgkin’s lymphoma is the fifth most common cancer in the UK attacking the blood cells so that they become abnormal.
The awareness campaign design called Blood, Sweat and Fears addressed the signs and symptoms of the cancer. The overall brand for the campaign visualised these key areas a droplet of blood as it is a blood cancer; a droplet of sweat as one of the symptoms and a speech mark to represent the aim of speaking about and challenging the fears surrounding the illness.
The campaign, for print and online in particular social media, aimed to reach out to patients and the general public to talk about, inform and raise awareness of this cancer. Clean and contemporary styling kept the messaging straightforward and engaging.
For Ruder Finn UK.